I have actually been operating in the SEO industry for nearly 5 years now. To some I am just a young puppy, however I must say the outcomes we receive from our SEO projects speak for themselves.
When you operate in this field of SEO you tend to network with other SEO professionals and stay tuned with the current SEO waves or updates from Google. You also connect with other SEO experts in the online forums and blogs.
I want to reveal my interest in the quantity of intricacy added to the topic of SEO. About 80% of info on SEO out there is too deep and complex, with an awful great deal of viewpoints.
Like any technology or methodology, individuals are searching for usability. They desire something which works, creates an result or makes a difference. This very same idea applies to SEO.
Utilizing a technology needs sticking to the basics of that innovation. If you sift through the countless available "sources" you can usually locate the genuine source, and this is the information and approach one ought to utilize when working out how to go about it. This is the right method to discover and apply anything.
I find it fantastic how some SEO professionals throw their viewpoints out on their high-powered blogs, just to confuse another thousand SEO specialists.
It is so laughable to see, and it goes like this:
SEO Professional Joe, requires to get "green carrots" on page 1 of Google for a client.
He is working on it for months, bookmarking, social networks, links and so on
. After 2-3 months he takes a action back and looks at his visitor and keyword statistics. Very little modification, he just isn't getting the results and his customer is beginning to wonder.
Suddenly he understands that a cool video on YouTube may boost things up and get's this produced an online.
The following week "green carrots" is on page 1! It's terrific, it worked and the customer is all pleased.
He just discussed "green carrots" as soon as and still got a page 1 result. This strikes him as weird and it seems to breach everything he found out about page optimisation in SEO.
What occurs next is interesting. The SEO specialist chooses this is valuable details and experience. He has actually just seen the following brand-new search rule in play, which must be shared with anyone doing SEO:
" Google is no longer giving any worth to keyword density. This plays no part in SEO."
He composes a nice 1000 word short article about it and due to his experience, is extremely certain of his findings. He even makes a jab at Google about no mentioning it to anybody. Now he has congratulations for finding this out prior to anybody else.
This is incredibly discouraging for anyone who wants to find out the subject of SEO and even old school SEO professionals.And is due to the fact that of this short-sightedness that the web is filled with millions of pages about SEO which would be better situated in the trash.
Now do not get me wrong, I am not speaking about the many really useful short articles, digests and tutorials out there which can greatly help an SEO expert to get his job done quicker. I am speaking about those people who produce their own analyses of what is an exceptionally precise and rational innovation - SEO.
Adding confusion to the topic
I have a real example of this. Last week I check out and post from a "leading SEO source", Seomoz. In their article The Fundamentals of Online Search Engine Friendly Design and Advancement, they state loud and strong that:
" Keyword density is, without concern, NOT a part of modern web online search engine ranking algorithms for the basic reason that it supplies far worse results than lots of other, more advanced techniques of keyword analysis."
They referenced Dr. Edel Garcia's influential work on the topic - The Keyword Density of Non-Sense. If you go through this source's short article, Dr. Edel Garcia attempts to break down the mathematical equation of keyword density improving search outcomes and in the ends supposedly shows it might not be true.
The final declaration in Seomoz's talk about keyword density is entertaining.
" Dr. Garcia's background in information retrieval and his mathematical evidence need to expose any notion that keyword density can be utilized to assist "optimize" a page for much better rankings. However, this same document shows the regrettable fact about keyword optimization - without access to a global index of web pages (to determine term weight) and a representative corpus of the Internet's collected documents (to assist construct a semantic library), we have long shot to produce solutions that would be helpful for real optimization."
In summary, Seomoz informed its thousands of fans that "Keyword density has NO PART in SEO". They say at the end that they do not have access to sufficient search outcomes (Google's database) to totally validate it.
How to simplify SEO
On the opposite side of this story, there are numerous smart SEO specialists who work from the source of SEO itself and never deviate. These are some of the finest SEO companies and SEO experts on the planet.
Back to the point, the simple question remaining on us now is, "Who is the source?".
Let's have a look shall we?
Who chooses what ranks well?
Who chooses if your material is good?
Who chooses if your keywords match what individuals are looking for?
Who determines if an external link has authority or value?
The response is basic: Google.
The intriguing thing which I found when talking to other SEO experts is that they like to follow other professionals since of their portfolios, appealing posts and other appeal aspects.
However, if you want to enter into the nuts and bolts of it all, you best bet is to go back to source.
Matt Cutts from Google's Browse Group supplies numerous videos, posts and updates to keep SEO specialists like you from falling into the dark pit of failed sites.
Google desires quality, they desire outcomes and they want a click here great user experience. The only way they will accomplish this is getting SEO companies and their individual staff to understand what their vision is along with how they work.
When you stumble upon "new and exciting SEO information", make the effort to verify it with the multiple resource websites available from Google. Don't just jump in and trust everything another blog writer composed. It might or might not hold true, but it is your reputation on the line as an SEO professional.
I hope this helps in getting your SEO campaigns more efficient and by the book.